5 Benefits of Using Promotional Clothing for Your Business

Looking to add some new promotional items to your repertoire? You can safely skip the Cheetos-flavored lip balm as well as the yogurt shampoo — two of the greatest product launch blunders of all time.

If you want to stick with something tried and true (and, most importantly, delivers results), you can never go wrong with promotional clothing. Even in our digital era, branded hats, t-shirts, and other wearables continue to be some of the most effective marketing products.

Keep reading for five impressive reasons to use clothing as promotional items.

1.Boost Brand Awareness

Did you know someone needs to see your brand 5-7 times before they begin to recognize it? If you give someone a business card and they slip it in their wallet, how often will they (or anyone else) ever look at it?

Contrast that with a branded baseball cap, jacket, or t-shirt. Every time someone wears it, it becomes a walking business card for your company! You simply can’t reach as wide an audience or generate as much curiosity with other types of promotional products.

2.Encourage Customer Loyalty

Let’s face it — we all love free stuff. Even if you have an amazing product and stellar customer service, it’s quite possible your competitors offer the same thing.

Set yourself apart and create a lasting impression by offering customers free promotional clothing. It’s something practical they can actually use. But even more importantly, it gives them one more reason to remember (and do business with) your company.

3.Reflect Your Company Culture

What’s your brand all about? Do you love to have fun? Are you eco-friendly? Are you passionate about helping those in need?

Whatever your brand is about, you can highlight that with the promotional clothing you choose. It’s easy to use a t shirt design template to add your company logo (or any other graphic) to shirts, tank tops, or sweatshirts.

Even if someone hasn’t used your products or services yet, they’ll get a taste of your company culture through the way your apparel is designed and made.

4.Generate More Sales

Did you know that 60% of people keep promotional products for at least two years? The same source reveals that 66% of us will pass along promotional products we no longer use or want.

What’s the point? That free t-shirt you give somebody is likely to remain in their home for at least a few years, providing a visible reminder of your brand. They’re also more likely to give away or donate a piece of clothing that’s still in good condition, offering more visibility for your company.

5.Affordable Marketing Products

Whether you’re a new startup or an established brand, there are only so many advertising dollars to go around. Promotional clothing is a terrific way to promote your business without going over budget.

Compared with expensive billboards or media ads, branded clothing gets the word out about your business for an affordable price tag. You can also order only the amount you need rather than stockpiling promotional items for later use.

Use Promotional Clothing for Your Business

Branded business clothing can make a world of difference in spreading the word about your company. As you draw up your next marketing plan, be sure to add promotional clothing to the list!

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Dean Kaplan
Dean Kaplan
Dean Kaplan is president of The Kaplan Group, a commercial collection agency specializing in large claims and international transactions. He has 35 years of manufacturing, international business leadership and customer service experience. Today, he provides business planning, training and consultation to a variety of global companies.

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