How to carry that start-up energy through the first few years of your business 

The day you start your own business will be a very special day. It’ll probably be a day that you’ve spent months or even years planning for. It’s also highly likely to be the day you’re most excited to go to work and the day you have the most enthusiasm for your new job. With this in mind, it’s also the day where you’re most likely to want to put as much energy and effort into trying to get your business to grow. Over time, it’s highly likely that that energy could reduce as your enthusiasm for the business wains. As effort and enthusiasm are two of the key ingredients to make any start-up a success, here are some of the ways you can make sure that energy doesn’t fade through the first years of your business.

Maintain your website

Before you launched your new business, it’s highly likely that you spent a long time designing your company’s website. You probably spent days if not weeks considering exactly what shade of colour your brand should have and the fonts that best represent your brand. You may have even spent days drafting and redrafting certain sentences of text on your website to make sure they were as persuasive as possible. No matter how much effort you put into the launch of your new website, it’s important to make sure you regularly maintain your website. This doesn’t just mean adding new products and content to the website. It also means making sure the overall website looks and functions as well as it did on day one of your business. Whilst this might sound like a lot of effort and a very time consuming task, maintaining a website does not have to be difficult if you employ someone to help you. Find a team that cannot only help you make the website look attractive but also help install vital security and software updates to help it function correctly. 

Set yourself new targets

When you first started your business, it’s highly likely that you set yourself some targets that you wanted to reach. This is a great way of motivating yourself to improve the business. Once you’ve completed these initial targets, make sure you set yourself some new ones, so you have something new to work towards. These targets could be anything from increasing your sales, increasing your profit margins, or even increasing the number of people who follow you on social media. 

Regularly take holidays

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Although you’ll want to put as much time into your business as possible to make sure it’s a success, it’s also important to make sure you spend time away from the business. It’s important to regularly schedule days and occasional holidays away from the business. 
Failure to do so could find that you become too tired and stressed to be able to complete even the basic tasks to make sure your business runs smoothly, let alone the more complicated tasks that help increase the business.  


Navrajvir Singh
Navrajvir Singh
Entrepreneur. Strategist. Think Tank.

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