Top 5 Email Marketing Strategies To Increase Open Rates

If you think that acing your email marketing campaigns is a difficult task, we’re here to bust the myth. With the easy-to-follow email marketing strategies and tips mentioned in this article, you will be able to increase your open and conversion rates right from the first campaign. 

There are so many email marketing tools like Mail Chimp that have some great features and automation hacks that make the job easier so if you aren’t using it already, you should consider enrolling for an email marketing course!

Let’s get into the 5 best email marketing strategies and ideas that can get your readers to click on them. 

Top 5 Email Marketing Strategies To Use

  • Personalize Subject Lines

This is one of the oldest yet underrated techniques of getting your audience to open your email. Subject lines are really important if you want to catch their attention. The key here is to be a little quirky. 

Add the first name of the reader, create urgency or add fear of missing out CTA and try using the words “you” or “your”. Make it look like the subject line is directed to them personally. 

Also, try keeping the character limit in such a way that the entire subject line can be viewed via a phone. 

  • Maintain Separate Email Lists

One mistake many email marketers make is to send a mass email to all types of audiences. Personalization is the key to any kind of communication with your audience, especially when it comes to email marketing. 

Segregate your audience based on their behavioural traits, demographics, location, etc. It doesn’t end here. Now you further need to segregate your audience based on the stage they’re in your funnel. They could be in the attention, interest, desire or action stage. 

Messages should be customized and sent based on the stage they’re in to maximize conversion rates. 

Also Check Out: 13 Reasons Why Clickfunnels Are Important For Your Business

  • Get the timing right

As per a report, a person receives on average around 121 emails per day. Yes, that’s right! Getting lost in that shedload of emails is very easy. But here’s a hack to get noticed first and appear on top of the heap. 

Send your emails at the right time. By the right time, we mean sending the emails when a person is in front of their laptops. Most people check their emails between 9 am to 11 am which makes 10 am the most ideal time to send in yours. 

A mail sent at the right time with the perfect headline is sure to get you that click. 

  • Automate Follow-Ups

You sent in the correct message at the right time to the accurate target audience. Many people opened the email and you got the desired results. So should your efforts end there? Definitely not. It is now time for you to try and convert those who didn’t open or respond. 

Send a follow up to all those users. It helps as it psychologically plays with the users making them feel guilty for not responding the first time. And guess what, you don’t need to do that manually. 

An automated reminder can be set up to send a follow-up email to all those who didn’t open/respond to your mail. 

  • Follow the 80-20 rule

Sounding extremely selly can get the users to bounce immediately. So your first goal is to get them to open your mail but you also need to make sure that they read it till the end. 

So keep the content short and follow the 80-20 rule. 80% of your content should be informational and only 20% should be promotional. 

If the users don’t find your mail helpful in the first fold, they’re going to bounce. 

To Conclude

We hope this blog has helped you gain some valuable insights and email marketing strategies. To get your messages framed correctly and impactful in the least words possible, start learning copywriting today. 

Leave us your views in the comments section below. 

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Dean Kaplan
Dean Kaplan is president of The Kaplan Group, a commercial collection agency specializing in large claims and international transactions. He has 35 years of manufacturing, international business leadership and customer service experience. Today, he provides business planning, training and consultation to a variety of global companies.

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