The marketing agencies are then able to resell the packages while the white label provider does the work.
In other words, you can think of it as outsourcing SEO efforts.
Even if your company doesn’t specialize in, or even know SEO, you can still provide your clients with SEO services thanks to white label companies.
White label SEO differs slightly from private label SEO in that white label SEO packages are pre-made, whereas private label SEO packages are tailored specifically to the buyer’s specifications.
Private label services may be preferable for companies who know what they’re looking for buy simply lack the time or manpower, but white label services are likely best for general needs.
Here are some services you can generally expect from white label SEO.
Keywords are the words and phrases that people frequently put in search engines to get the information they need.
Keyword research is the process of finding what words and phrases are commonly used by your target audience, so you can tailor your website and content accordingly.
While keyword research has changed a great deal over the years, it’s still vital for successful SEO strategies.
White label resellers can conduct keyword research for you and use it to boost your client’s ROI.
Keywords give you explicit information about what’s being searched, but they also give implicit information on who’s doing the searching.
Let’s say you’re a supplement manufacturer, and you find that “protein powder” is a popular search term.
This tells you that a large portion of your audience is looking to build muscle mass, and you can start focusing on how to draw these users in and convert them to customers.
This is another of the oldest principles in SEO, and it’s as important today as ever.
Essentially, this is the process of creating high-quality backlinks to your site in order to increase your rankings in search engine results pages (SERPs).
Backlinks, also known as inbound links, are links to your site that appear on other websites.
Backlinks could appear in articles, be included as a credit in a video description, or appear in guest content on affiliated sites.
The important thing is for them to appear on sites with high domain authority.
This is a Moz metric that estimates a site or page’s likelihood to rank high in SERPs.
It’s based on an aggregate of factors, so it’s hard to influence DA directly, but the best general way is to increase the number of quality backlinks your site has.
DA is a comparative metric rather than an absolute one, so you just have to outscore your direct competitors to rank higher.
If you really want to increase your authority in your niche, and therefore rank higher, you’ll need to create original content that shows off your expertise or ability to help your audience.
White label SEO services can help your clients by creating relevant content such as pitched articles, guest posts, guides, and more.
Content creation is a permanent investment as unlike paid ads, original content stays online and can always attract new users.
The more high-quality content your clients can post, the more their reputations in their niches will increase.
White-label SEO services can also help your clients with their on-page content and web design.
This includes writing for their landing pages and assisting with web design and development.
After all, content elsewhere won’t help as much if their own web pages aren’t getting conversions.
Other services include reputation management, local SEO, and technical support.
You can choose a white label SEO package that fits your client’s specific needs.