There are over 31.7 million bloggers in the USA alone. If you want your content to stand out from the crowd, you need an SEO strategy. Many companies try to get ahead by using DIY SEO techniques. This is almost always a mistake. You’d be much better off working with a professional SEO company.
So why exactly is professional SEO the superior choice? This article lists five compelling reasons.
1. A Basic SEO Strategy Isn’t Enough
One of the main reasons you need to work with a pro SEO company is that a basic SEO strategy simply isn’t enough. In the past, it might have been possible to rank on Google with only rudimentary knowledge, but those days are over.
There are various subtleties you need to know, for example, how to handle SEO for B2B vs. B2C for SEO. To get your site onto the first page of Google, you’ll need to work with a professional company.
2. You Need to Understand Google Penalties
A bad website redesign could easily cost you all of your organic traffic. This is because Google penalizes you if you make certain mistakes. For example, if Google thinks you’re stuffing keywords into your content, you might lose all your organic traffic.
If you make a mistake that results in Google penalizing you, it could take weeks of effort to rectify the situation. It makes much more sense to work with a professional SEO service provider who understands all these rules.
3. SEO is Always Changing
Another reason that DIY SEO for small businesses is a bad idea is that SEO is always changing. The techniques that work one day might not work the next. The SEO industry evolves so quickly that you can’t possibly keep up with everything while also trying to run a business.
Understanding SEO is a full-time job, so it makes a lot of sense to hire a professional company.
4. You Don’t Have Access to the Apps
Not only do professional companies have the necessary knowledge to be successful in SEO, but they also have access to expensive applications. If you try to do SEO on your own, you’ll need to rely on SIY SEO software.
This software is almost always inferior to the stuff the pros use. Buying access to the pro software isn’t viable for DIY because subscriptions to the software are incredibly expensive. Only pro SEO companies can afford the best SEO tools.
5. An SEO Expert Saves Time and Money
A final reason not to do DIY SEO is that hiring an expert SEO company can save you time and money. Doing SEO is not an easy task, and if you try to do it yourself, it will quickly eat up a lot of your time.
Hiring the pros allows you to focus on what really matters – the day-to-day running of your company.
Avoid DIY SEO and Go With the Pros
If you want your website to rank on the first page of Google, you need to work with a professional SEO company. Trying to do DIY SEO is almost always a mistake as you don’t have the expertise, access to apps, and time to be successful.
If you want to learn about other marketing-related topics, check out the rest of our blog posts.